Brand identity: logo, colours, type and the rules that hold them together.
A brand that looks the same on the website, on packaging, on social media and on paper. We draw it, document it and hand you the files so you can use it without us.
Brand identity is how your company looks everywhere: the logo, the colour on the site, the letter on the label, the tone of the posts. Made separately, these pieces do not fit together.
We work with new companies that need an identity from scratch, and with older ones that have a fifteen-year-old logo and three versions of blue. We start from what exists and keep what works.
What you get
- Logo in variants: primary, horizontal, symbol, black and white
- Vector files (SVG, PDF) and screen files (PNG, WebP)
- Colour palette with HEX, RGB, CMYK and Pantone values
- Typography: chosen fonts, verified licences, usage rules
- A brand guide in PDF: spacing, minimum sizes, what not to do
- Social media templates: posts, stories, cover
- Direction for photography and illustration
- Tone of voice: how your company writes, with examples
Where it is applied
Printing and production are done with your suppliers or ones we recommend. We prepare the print files and check the first copy.
- Website and app, in the same system as everything else
- Business card, letterhead, envelope, invoice
- Packaging, labels, bags, boxes, stickers
- Signage: shop sign, window, wayfinding, uniforms
- Presentations and offers in PowerPoint or Google Slides
- Email signature and profile images
- A short logo animation for video and social
How a logo is made
We start with questions: who you want to resemble, who you want to stand apart from, where it will be seen at its smallest. We sketch directions on paper, pick two or three and develop them digitally. You get the proposals in a presentation, with the logo placed on a website, on packaging and on a social profile.
Revision rounds are written into the offer. A good logo is tested small, in black and white and on a coloured background, so we check all of those.
Logo or full identity?
For a small company that appears in one place, such as a website, a good logo with a palette and two fonts is enough. A full identity makes sense when the brand shows up in several places: packaging, print, social, signage, several people using it. Then the brand guide keeps everything the same.
You can start with the logo and extend later, as long as the files are made with variants and rules from the start.
What it costs
The price depends on how many applications you need and how much changes from what you have now. A logo with palette and typography is a short project. A full identity with guide, templates and packaging takes longer. You get the offer in writing, with what is included and how many revision rounds.
If we build your website too, the identity can be prepared in the same project, on one timeline.
See all pricesHow a project runs
- Discovery: the business, the audience, the competition
- Concept directions
- Developing the chosen direction
- Applications and brand guide
- File handover and training
Identities for any kind of company
Each field asks something different from a brand. A few examples:
Food and drink
Labels, packaging and barcodes that read well on a shelf.
Cosmetics and care
Packaging, boxes and a tone that fits the product.
Restaurants and cafes
Menu, sign, cups, napkins and matching social profiles.
Guesthouses and tourism
Signage, brochures, a booking page and photos with the same direction.
Professional services
Lawyers, accountants, architects: serious, clear, easy to recommend.
Health and wellness
A calm, legible look that earns trust.
Producers and makers
The product story, packaging, label and sales page.
Startups and software
Logo, interface and launch materials under the same rules.
NGOs and events
Identities that adapt to each edition.
Personal brand
For specialists and creators: logo, colours, photos and templates.
Questions about brand identity
- How long does a brand identity take?
- A logo with palette and typography takes a few weeks, depending on the number of rounds. A full identity with guide and applications takes longer. You get the timeline in writing.
- Which files do I get at the end?
- The logo in vector and screen formats, the palette with every colour value, the fonts or licensing links, the brand guide and the templates.
- Can I keep my current logo?
- Yes. We clean it up, redraw it as vector if needed and build the rest of the identity around it, or we propose a discreet update.
- Who owns the rights to the logo?
- You do, once the project is paid. Fonts and stock images carry separate licences, which we tell you about from the start.
- Do you also handle printing and packaging?
- We prepare the files and check the print proof. The printing itself is done by a print shop you choose or one we recommend.
- Will the identity match the website?
- Yes, because both follow the same rules: the colours, type and components in the guide are the ones on the site.
- What is a brand book?
- A document that says how the brand is used: logo variants, the space around it, colours with HEX, RGB, CMYK and Pantone values, fonts, and examples of correct and wrong use. Anyone working with the brand after us, from an outside designer to a print shop, finds the rules there.
Other services
Web design
Business websites with custom design, built for phones and for Google. Every page has one job: move the visitor toward a call, a booking or an order.
Web development
We turn the approved design into a fast, secure, easy-to-maintain site written in Next.js and React.
Custom software development
Business apps, APIs, integrations and automations built for how your company works, with tests and code handed over.
AI solutions for business
Document assistants, data extraction, automations and agents with human approval, implemented with measurement and in line with GDPR and the AI Act.
Online stores
Online stores with products, cart, card payment and courier delivery, built to sell and easy to manage.
UI/UX design
We study how people reach you and how they decide, then design the interface that gets them to what they want faster.
Digital content management and coordination
We look after what shows up about your business online: your Google Business Profile (formerly Google My Business), social accounts, posting calendar and replies to messages, in one monthly plan.
Mobile apps
iOS and Android apps designed for speed, ease of use and simple maintenance.
SEO
Technical audit, keyword research, content and a local profile, measured monthly in Google Search Console.
Maintenance and support
Security updates, backups, monitoring and small changes, in a monthly plan with everything it includes written in the quote.
Tell us what you are building.
Send a short brief and we will come back with a clear quote.